Country Marketing Manager - Asia Venture Group
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Country Marketing Manager


Based in: Kuala Lumpur, Malaysia


What You’ll Be Doing

    • Develop the strategy for and project manage all local marketing activities including:
    • Paid online acquisition (FB/Insta ads, SEM, GDN etc.)
    • CRM (via email, push notifications, in-app banners etc.)
    • Organic social media (FB, Insta, Twitter, Youtube, influencers/bloggers etc.)
    • Offline marketing (in-store, offline activations, events, out-of-home advertising etc.)
    • Public relations (coverage in print, radio, TV, online media, blogs)
    • Partnerships (with other startups, telcos, banks etc.)
    • Ensuring consistent brand messaging and communications
    • Analysing the performance of all marketing activities and channels
    • Leading projects and campaigns which will bring high-quality customers into the marketing funnel
    • Managing a team who will support you with the above (providing sufficient leadership, direction, motivation and mentorship for your team members)
    • Keeping up-to-date with market trends and come up with creative ideas that are one step ahead of the competition
    • Sharing best practices with peers in other HappyFresh countries
    • Liaising and coordinating with Group marketing efforts
    • Ensuring tight communication and synchronization with other departments in the local team


Who We Are Looking For

    • BA/BS or equivalent working experience.
    • 6+ years experience in marketing or marketing-related fields (e.g., communications, brand management, public relations, event management), ideally in an e-commerce, FMCG or consumer retail company. Previous experience working in a startup or dynamic high-growth company is a plus.
    • Strong experience with both online/digital marketing, as well as offline/traditional marketing
    • Strong leadership ability with proven track-record of effectively managing teams
    • Excellent interpersonal and communication skills
    • Entrepreneurial mindset and willingness to get hands dirty
    • Technically capable with acute analytical skills and a data-driven mentality – you know the relevant KPIs and how to work with them
    • Fluent in English and Bahasa Malaysi
HappyFresh Group is the number one hyper-local delivery and FoodTech company in Southeast Asia. With headquarters in Jakarta, we have expanded to five cities in three countries within 12 months of inception and now operate in Indonesia, Malaysia, and Thailand. So if you enjoy an international, fast-paced, and fun work environment and are passionate about technology and logistics, we would love to hear from you!


Apply now!