Digital Marketing Cum CRM Executive
Based in: Kuala Lumpur, Malaysia
What You’ll Be Doing
- Building and managing company’s digital marketing campaigns & channels including Facebook, Instagram & Twitter
- Managing Customer CRM flow from Activation to Retention.
- You’ll be managing the coordination, analysis and optimisation of the customer activation and retention campaigns via push notifications & emails
- Exporting & Analyzing customers’ data in order to come up with tactical CRM campaigns
- Listening and engaging in relevant social discussion about our company, competitors, and/or industry, both from existing customers and leads and from brand new audiences that don’t yet know us.
- Running regular social promotions and campaigns and tracking their success.
- Driving consistent, relevant traffic and leads from our social network presence.
- Exploring new ways to engage and new social networks to reach our target buyers.
- Gather information and data from around the organisation to create news-worthy stories, infographics, articles etc. for distribution through press releases.
What we require
- BA/BS degree with major in Marketing, Mathematics or Statistics
- Minimum 1-2 Years of experience in leading digital marketing campaigns
- Past experience in handling CRM tools. Well versed with tools like Mixpanel, Mailchimp
- An affinity towards user empathy
- Passion to find solutions to complex day to day problems
- You love analyzing data and make actionable decisions out of it.
- Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions
- Excellent written skills in both English and the local language
- Previous Experience in handling analytical & CRM tools would be a plus
- SQL or advanced excel skills would be a huge win.
HappyFresh Group is the number one hyper-local delivery and FoodTech company in Southeast Asia. With headquarters in Jakarta, we have expanded to five cities in three countries within 12 months of inception and now operate in Indonesia, Malaysia, and Thailand. So if you enjoy an international, fast-paced, and fun work environment and are passionate about technology and logistics, we would love to hear from you!