Marketing Director - Asia Venture Group
23613
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Marketing Director

happyfresh

Based in: Bangkok, Thailand

What You’ll Be Doing

  • Developing the marketing strategy and executing all local marketing activities including:
  • Paid online acquisition (FB/Instagram ads, SEM, GDN etc.)
  • CRM (via email, push notifications, in-app banners etc.)
  • Organic social media (FB, Instagram, Twitter, YouTube, influencers/bloggers etc.)
  • Offline marketing (in-store, promotional booths, events, out-of-home advertising etc.)
  • Public Relations (coverage in print, radio, TV, online media, blogs)
  • Partnerships (with other startups, banks etc.)
  • Ensuring consistent brand messaging and communications
  • Collecting data and tracking the performance of all marketing activities and channels
  • Clearly understand the impact of CAC vis-à-vis LTV and retention metrics
  • Leading projects and campaigns which will bring high-quality customers into the marketing funnel
  • Managing a full marketing team & budget
  • Keeping up-to-date with market trends and come up with creative ideas that are one step ahead of the competition
  • Sharing best practices with peers in other HappyFresh countries Liaising and coordinating with Group marketing efforts

 

Who We Are Looking For

  • 5+ years experience in marketing or marketing-related fields (e.g., communications, brand management, public relations, event management), ideally in an e-commerce company
  • Open-minded, Work Smart with a positive personality
  • Strong experience with both online/digital marketing, as well as offline/traditional marketing
  • Good connections with local media, local celebs/bloggers, event organisers, partners (like banks, telcos etc.) is a plus
  • Entrepreneurial mindset and willing to get hands dirty
  • Acute analytical skills and a data-driven mentality – you know the relevant KPIs and how to work with them
  • Excellent interpersonal and communication skills
  • With experience as VP of marketing or head of marketing who has managed a small/medium team
  • Strong leadership abilities and track record of hitting targets
  • Previous experience working in a startup or dynamic high-growth company
  • Fluent in English, both spoken and written

Apply now!

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